Lead the strategy, operating model, and performance governance for Account-Based Management (ABM) and Lead Management across U.S. food service operators
Job Summary
Lead the strategy, operating model, and performance governance for Account-Based Management (ABM) and Lead Management across U.S. food service operators.
Design plays, handoffs, SLAs, and measurement that connect insight → samples → pilots → rollouts → retention, partnering closely with Sales, Marketing, Culinary, and Data/Tech teams.
Unilever Food Solutions offers a culture for growth, top-notch employee health & well-being benefits, and careers with purpose, fostering an environment where every voice matters.
Matching Summary
Lead the strategy, operating model, and performance governance for Account-Based Management (ABM) and Lead Management across U.S. food service operators.
Skills & Requirements
Must-have
ABM strategy and operating model
Lead management strategy and governance
B2B growth experimentation
Salesforce and Marketo operational experience
Data-driven iteration and analysis
Nice-to-have
Entrepreneurial culture and ownership mindset
Growth hacker mindset
Psychological safety and team unity
Trendsetter and risk-taker
Key Requirements
5+ years in B2B growth, ABM, demand generation, marketing operations, or growth experimentation
Demonstrated success improving lead quality, conversion rates, and pipeline efficiency
Operational experience with ABM platforms, CRM (Salesforce), and MAPs (Marketo)
Familiarity with privacy basics (CCPA/CPRA, CAN-SPAM, GDPR)