The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy
Job Summary
The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy.
This role covers client facing performance measurement presentations on a monthly basis, data governance management with team, measurement framework build/test design, etc.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
Matching Summary
The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy.
Skills & Requirements
Must-have
Cross-media measurement strategy
Media analytics and research tools
Client-facing performance measurement
Data governance management
Measurement framework design
Proprietary Choreograph tools
Nice-to-have
Pioneering agentic marketing platform
AI-driven media operating unit
Creative personalization at scale
Thought leadership in measurement
Collaborative relationships
Key Requirements
Experience managing a team
Experience in Health/Pharma, CPG space
Strong analytic and problem-solving skills
Excellent written, oral, and presentation communication abilities
Proficient knowledge of primary buying and ad-serving tools