This is a senior leadership role within Group Retail Marketing responsible for driving marketing initiatives across Core Banking and Wealth Products
Job Summary
This is a senior leadership role within Group Retail Marketing responsible for driving marketing initiatives across Core Banking and Wealth Products.
The role involves close collaboration with Business Heads, Product owners, Sales, Compliance, and Analytics teams to develop effective marketing programs and customer engagement strategies.
UOB is an equal opportunity employer committed to diversity and inclusion, providing accommodations during the recruitment process as needed.
Matching Summary
This is a senior leadership role within Group Retail Marketing responsible for driving marketing initiatives across Core Banking and Wealth Products.
Skills & Requirements
Must-have
Core Banking and Wealth Products Marketing
Go-to-market strategy development
Customer acquisition and engagement programs
Collaboration with Sales and Compliance teams
Marketing budget planning and monitoring
Campaign performance tracking and analysis
Nice-to-have
Consultation on branch design
Media buying strategy and negotiation
Customer value proposition development
Omnichannel retail banking strategy
Creative agency direction and guidance
Key Requirements
Bachelor's degree in Marketing
English proficiency
Experience in banking product marketing
Ability to manage marketing budgets
Experience working with compliance and legal stakeholders