Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Primary location base pyy range: $170,600 usd - $2...
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Global campaign strategy
Enterprise ai platform positioning
Cross-functional team leadership
** Workday is seeking a Campaign Director for the CIO Persona role, responsible for leading global go-to-market campaigns targeting enterprise IT buyers. The position requires a strong leader to translate complex technologies into compelling narratives and orchestrate multichannel marketing strategies. **

Job Summary

  • The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
  • This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.
  • You operate as a player-coach through influence: leading the CIO campaign strategy while guiding cross-functional teams across Product Marketing, Brand, Creative, Digital, and Regional teams to ensure a unified, multichannel story is brought to market with precision and scale.

Matching Summary

Match Score: 75

** Workday is seeking a Campaign Director for the CIO Persona role, responsible for leading global go-to-market campaigns targeting enterprise IT buyers. The position requires a strong leader to translate complex technologies into compelling narratives and orchestrate multichannel marketing strategies. **

Salary

Primary Location Base Pay Range: $170,600 USD - $255,800 USD; Additional US Location(s) Base Pay Range: $144,000 USD - $255,800 USD; If performed in Colorado, the pay range for this job is $151,600 - $227,400 USD

Skills & Requirements

Must-have

  • Global campaign strategy
  • Enterprise AI platform positioning
  • Cross-functional team leadership
  • Full-funnel campaign design
  • Translate complex technology into narratives

Nice-to-have

  • Sun-drenched optimism and drive
  • Courageous collaborators
  • Curious minds
  • Player-coach through influence

Key Requirements

  • 10+ years of experience leading global B2B marketing or GTM campaigns
  • 5+ years working in a complex, matrixed organization
  • 8-10+ years of proven experience marketing to CIOs, developers, or technical buyers
  • Strong understanding of enterprise technology trends, including AI, platforms, and cloud ecosystems
  • Proven experience and understanding of key technologies in a modern B2B marketing tech stack

Work Rights

Not specified

Tailored Resume

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