Sr Director – Email And Text Strategy And Activation (memphis, Tn)
ALSAC
Memphis, TN, US
Hybrid
Email and sms channel leadership
Salesforce marketing cloud expertise
Donor acquisition and retention strategy
This role is responsible for defining the long‑term vision, strategy, and activation roadmap for Email and SMS programs—driving donor acquisition, cultivation, retention, and revenue outcomes
Job Summary
This role is responsible for defining the long‑term vision, strategy, and activation roadmap for Email and SMS programs—driving donor acquisition, cultivation, retention, and revenue outcomes.
The Senior Director will modernize segmentation, personalization, testing sophistication, compliance governance, and journey‑based automation, while deepening integration with Digital Product, Analytics, Creative, and Technology teams.
The following Benefits & Perks apply to Full-Time Roles Only: Core Medical Coverage, 401K Retirement Plan with 7% Employer Contribution, Exceptional Paid Time Off.
Matching Summary
This role is responsible for defining the long‑term vision, strategy, and activation roadmap for Email and SMS programs—driving donor acquisition, cultivation, retention, and revenue outcomes.
Skills & Requirements
Must-have
Email and SMS channel leadership
Salesforce Marketing Cloud expertise
Donor acquisition and retention strategy
Data-driven marketing optimization
Cross-functional team collaboration
Nice-to-have
Transformational leadership role
Innovate and implement best practices
Foster a culture of innovation
Deep integration with digital product
Key Requirements
8+ years Email/SMS channel management experience
Bachelor's degree required
Nonprofit or direct response fundraising experience preferred