Marketing Consultant

Caterpillar UK

Singapore, Singapore
**
Dealer growth plans
Data analysis for growth
Customer segment identification
** Caterpillar UK is seeking a Marketing Consultant in Singapore to support the development of dealer-specific growth plans and facilitate collaboration between dealer and regional teams. The role requires strong analytical and project management skills, with a focus on business growth in the Asia Pacific region, particularly in the construction and rental sectors. **

Job Summary

  • Support the development of dealer specific Growth Plans with scope in machine, technology and aftermarket services.
  • The role involves working in collaboration with Caterpillar and Dealer teams through deep data analysis identifying priority customer segments, problem statements, root causes, potential solutions, and ultimately supporting the creation of a granular execution plan.
  • Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.

Matching Summary

Match Score: 75

** Caterpillar UK is seeking a Marketing Consultant in Singapore to support the development of dealer-specific growth plans and facilitate collaboration between dealer and regional teams. The role requires strong analytical and project management skills, with a focus on business growth in the Asia Pacific region, particularly in the construction and rental sectors. **

Skills & Requirements

Must-have

  • Dealer Growth Plans
  • Data Analysis for Growth
  • Customer Segment Identification
  • Execution Plan Development
  • Asia Pacific Focus
  • Rental and BCP Growth

Nice-to-have

  • Continuous Learning and Improvement
  • Customer Needs and Satisfaction
  • Resilience and Proactive Improvement

Key Requirements

  • Bachelor's degree in business, marketing, or related field
  • Experience with Cat Dealers in Operations, Marketing, Sales, or Strategy
  • Strong Excel and PowerPoint skills
  • MS Suite of products experience
  • Experience in Construction Industry, BCP, or Rental sector
  • Two years of equipment sales experience
  • Familiarity with Power BI or Tableau

Work Rights

Not specified

Tailored Resume

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