Manager, Market Research & Segmentation

C&W Services

$110,500.00 - $130,000.00; not specified; generall...
Market segmentation strategy
New customer targeting
Campaign measurement
This position will power a data informed approach to market segmentation, new customer targeting, customer expansion opportunities and campaign measurement

Job Summary

  • This position will power a data informed approach to market segmentation, new customer targeting, customer expansion opportunities and campaign measurement.
  • The role will oversee a growing team of overseas market researchers, ensuring smooth global collaboration, high-quality output, and continuous capability development.
  • You will partner closely with stakeholders across Marketing, Sales, Product, and Strategy to translate data into compelling stories that drive action.

Matching Summary

This position will power a data informed approach to market segmentation, new customer targeting, customer expansion opportunities and campaign measurement.

Salary

$110,500.00 - $130,000.00; Not specified; Generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.

Skills & Requirements

Must-have

  • Market segmentation strategy
  • New customer targeting
  • Campaign measurement
  • Primary and secondary research methods
  • Global or offshore research teams

Nice-to-have

  • Cross-cultural leadership experience
  • Growth mindset
  • Champion diversity and inclusion
  • Continuous improvement
  • Positive intent

Key Requirements

  • 4+ years overseeing a team
  • Proven experience leading global or offshore research teams
  • Strong expertise in research methods
  • Analytically minded strategic thinker

Work Rights

Not specified

Tailored Resume

Cover Letter