The role involves developing comprehensive marketing strategies to create brand awareness and manage the strategic direction of brands in the FMCG sector
Job Summary
The role involves developing comprehensive marketing strategies to create brand awareness and manage the strategic direction of brands in the FMCG sector.
Candidates must possess deep expertise in working with creative agencies to develop insightful campaigns that connect with target audiences across diverse contact points.
The position requires managing trade activities, digital promotions, and sampling capabilities to increase sales rates through traditional and modern channels.
Matching Summary
The role involves developing comprehensive marketing strategies to create brand awareness and manage the strategic direction of brands in the FMCG sector.
Skills & Requirements
Must-have
10+ years marketing experience
FMCG industry background
Creative agency management
Digital and traditional media knowledge
Trade activity and promotion planning
Sampling capability development
Nice-to-have
MBA degree preferred
Fluent English skills
Unconventional risk-taking mindset
Global standards alignment
ROI performance evaluation
Key Requirements
Bachelor's degree in Business Administration or Marketing