Digital Performance And Optimisation Lead

Absa

Not specified
Experimentation and a/b testing
Conversion rate optimization (cro)
Performance analytics and insight generation
Absa is seeking a Digital Performance and Optimisation Lead to enhance user experience across its digital platforms, requiring expertise in conversion rate optimization and performance analytics. The role involves overseeing project delivery, shaping digital strategy, and managing vendor relationships to drive measurable improvements

Job Summary

  • The role involves driving end-to-end user experience design across multiple products and areas including discovery, ideation, and validation.
  • Candidates will exercise overall responsibility for the successful delivery of programmes and projects to plan, budget, and quality standards.
  • The position requires working with the business unit head to shape digital strategy ensuring business objectives are met.

Matching Summary

Match Score: 85

Absa is seeking a Digital Performance and Optimisation Lead to enhance user experience across its digital platforms, requiring expertise in conversion rate optimization and performance analytics. The role involves overseeing project delivery, shaping digital strategy, and managing vendor relationships to drive measurable improvements.

Skills & Requirements

Must-have

  • Experimentation and A/B testing
  • Conversion rate optimization (CRO)
  • Performance analytics and insight generation
  • Funnel and behavioural analysis
  • KPI and OKR definition and tracking

Nice-to-have

  • Continuous improvement mindset
  • Collaboration with product and marketing
  • Hypothesis-driven optimization approach

Key Requirements

  • Bachelor's Degrees in Physical, Mathematical, Computer or Life Sciences
  • Advanced Diplomas in relevant scientific fields

Work Rights

Not specified

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