Beauty & Wellbeing Channel Strategy And Shopper Marketing Manager – E‑commerce & Social Commerce
unilever.fr
Not specified
E-commerce and social commerce expertise
Digital shopper missions and conversion levers
Translate platform analytics into insights
The Beauty & Wellbeing Channel Strategy and Shopper Marketing Manager role at Unilever focuses on driving growth in e-commerce and social commerce by developing effective marketing strategies tailored to digital platforms. The position requires a strong understanding of e-commerce dynamics and shopper behavior, alongside expertise in data-driven decision-making
Job Summary
The role delivers consistent, competitive, and profitable growth by translating brand strategies into holistic category growth programs across various digital platforms.
Develop and deploy strong shopper and trade marketing programs that activate the digital 4Ps tailored to each platform’s algorithms, shopper behaviors, and content dynamics.
Key targets include digital category growth, traffic and conversion performance, availability, content health scores, spend efficiency, and ROI.
Matching Summary
Match Score: 85
The Beauty & Wellbeing Channel Strategy and Shopper Marketing Manager role at Unilever focuses on driving growth in e-commerce and social commerce by developing effective marketing strategies tailored to digital platforms. The position requires a strong understanding of e-commerce dynamics and shopper behavior, alongside expertise in data-driven decision-making.
Skills & Requirements
Must-have
E-commerce and social commerce expertise
Digital shopper missions and conversion levers
Translate platform analytics into insights
Develop and deploy category growth strategy
Lead retailer and platform partnerships
Nice-to-have
Curious and innovative mindset
Strong business acumen and ownership
Strategic influencing skills
Key Requirements
Bachelor’s degree in Business, Marketing, or related field
Minimum 5-8 years of experience in FMCG or Retail
At least 3-5 years in eCommerce key account roles
Experience in Ecommerce category management
Experience in Ecommerce shopper & channel marketing