Design the most effective Route to Market (RTM) model(s) to maximize growth for the full beverage portfolio in the North Region, ensuring scalable structures and commercial excellence across channels
Job Summary
Design the most effective Route to Market (RTM) model(s) to maximize growth for the full beverage portfolio in the North Region, ensuring scalable structures and commercial excellence across channels.
Lead the negotiation and implementation of RTM models with the Mexico North bottler, collaborating closely with Customer & Commercial Leadership, Franchise Leaders, and Bottler senior teams.
Work with one of the most recognized brands in the world and play a key role in shaping its future.
Matching Summary
Design the most effective Route to Market (RTM) model(s) to maximize growth for the full beverage portfolio in the North Region, ensuring scalable structures and commercial excellence across channels.
Skills & Requirements
Must-have
Route to Market (RTM) models
commercial excellence across channels
multi-stakeholder strategic projects
key success metrics
bottler capabilities enhancement
diverse market dynamics management
channel specialists collaboration
Nice-to-have
growth mindset
curious
empowered
inclusive
agile
Key Requirements
Bachelor’s degree in Finance, Business, Data Analytics or related field
15+ years of leadership experience
Deep knowledge in Marketing, Commercial Strategy, and RTM
Proven experience working with Bottlers
Strong analytical and data-driven decision-making capability
Exceptional strategic thinking and problem-solving skills