Global Head Of Ketel One

Diageo PLC

Amsterdam, Netherlands
Hybrid
12+ years brand or commercial leadership experience
End-to-end business management mindset
P&l management and investment trade-offs fluency
Diageo PLC is seeking a Global Head of Ketel One Vodka to lead one of the world's most iconic vodka brands based in Amsterdam. The ideal candidate will oversee brand strategy, manage a joint venture partnership, and drive growth across global markets while fostering a high-performance culture

Job Summary

  • This role serves as a mini-GM opportunity at the helm of one of Diageo's most prestigious global brands, managing the Joint Venture P&L.
  • The successful candidate will co-lead the collaborative partnership with the Nolet family while shaping the long-term vision and driving strategic growth across 50+ markets.
  • You must possess the gravitas to influence senior stakeholders and secure market investment for Ketel One without relying on direct line authority.

Matching Summary

Match Score: 85

Diageo PLC is seeking a Global Head of Ketel One Vodka to lead one of the world's most iconic vodka brands based in Amsterdam. The ideal candidate will oversee brand strategy, manage a joint venture partnership, and drive growth across global markets while fostering a high-performance culture.

Skills & Requirements

Must-have

  • 12+ years brand or commercial leadership experience
  • End-to-end business management mindset
  • P&L management and investment trade-offs fluency
  • Influence senior stakeholders without direct authority
  • Experience in joint ventures or founder-led businesses

Nice-to-have

  • Creative mindset for distinctive brand building
  • Resilience leading through ambiguity with pace
  • Collaborative leadership style focused on inclusion
  • Deep understanding of premiumization trends
  • Ability to engage Country General Managers globally

Key Requirements

  • 12+ years of brand or commercial leadership experience
  • Proven track record influencing GM level stakeholders
  • Experience operating in complex joint venture environments

Work Rights

Not specified

Tailored Resume

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