Information Systems Coordinator

University of Arkansas at Pine Bluff

Pine Bluff, Arkansas, US
Crm configuration and segmentation
Campaign automation and analytics
Workday system expertise
The CRM Specialist plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data

Job Summary

  • The CRM Specialist plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.
  • This position is central to UAPB’s institutional transformation agenda to modernize student engagement, strengthen enrollment and retention communications, and improve operational effectiveness through technology.
  • The University of Arkansas at Pine Bluff is an 1890 Land-Grant HBCU with a diverse student population, competitive degree offerings and stellar faculty.

Matching Summary

The CRM Specialist plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.

Skills & Requirements

Must-have

  • CRM configuration and segmentation
  • campaign automation and analytics
  • Workday system expertise
  • student communications management
  • data governance and privacy compliance
  • cross-unit collaboration
  • training and end-user support

Nice-to-have

  • experience with Workday Student
  • change management and training development
  • dashboard and metrics analysis
  • knowledge of student lifecycle
  • experience with enrollment and retention workflows

Key Requirements

  • Bachelor’s degree from accredited institution
  • Minimum three years CRM or related experience
  • Experience with marketing automation and audience segmentation
  • Knowledge of FERPA and data privacy
  • Strong communication skills
  • Preferred Master’s degree
  • Experience supporting Workday in higher education

Work Rights

Must have legal authority to work in the United States

Tailored Resume

Cover Letter