Principal, Workday Marketplace Marketing Lead

Workday

**
8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
** Workday seeks a Principal, Workday Marketplace Marketing Lead to develop and implement marketing strategies that enhance growth, adoption, and revenue from the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will thrive in a collaborative, flexible work environment. **

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
  • You will design and execute co-marketing programs with priority partners to increase customer discovery of solutions.
  • Workday offers a flexible work approach requiring at least 50% time in-office or field per quarter.

Matching Summary

Match Score: 75

** Workday seeks a Principal, Workday Marketplace Marketing Lead to develop and implement marketing strategies that enhance growth, adoption, and revenue from the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will thrive in a collaborative, flexible work environment. **

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem and marketplace marketing
  • Pipeline and revenue impact delivery
  • Data-driven performance optimization
  • Cross-functional collaboration with sales

Nice-to-have

  • Experience with cloud ecosystem co-marketing
  • Strong storytelling and writing skills
  • Hands-on experimentation and A/B testing
  • Ability to translate technical solutions
  • Integrated campaign execution across channels

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within technology marketplaces

Work Rights

Not specified

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