Senior Manager, Imx - Consumer & Shopper Connection Planning - Sparkling Flavors

Coca-Cola HBC AG

Shanghai, China
6+ years marketing media leadership experience
Digital and social trend expertise
Integrated campaign planning execution
The role leads the full-year consumer and shopper engagement strategy for Fanta, focusing on connecting brand business with creative strategy

Job Summary

  • The role leads the full-year consumer and shopper engagement strategy for Fanta, focusing on connecting brand business with creative strategy.
  • Responsibilities include managing integrated campaigns targeting youth through anime and gaming IPs while driving trade focus acceleration plans.
  • The company offers global learning platforms, coaching, mentoring, and opportunities to collaborate with multicultural teams in an inclusive culture.

Matching Summary

The role leads the full-year consumer and shopper engagement strategy for Fanta, focusing on connecting brand business with creative strategy.

Skills & Requirements

Must-have

  • 6+ years marketing media leadership experience
  • Digital and social trend expertise
  • Integrated campaign planning execution
  • Cross-functional team collaboration
  • External partner management agencies

Nice-to-have

  • Experience with anime gaming IP partnerships
  • Agile cross-functional team working style
  • Innovative thinking balanced with pragmatism
  • E-commerce landscape knowledge
  • Strategic negotiation skills

Key Requirements

  • At least 6 years of Marketing, media, and leadership experience
  • Experience in consumer and shopper/commercial plans
  • Expertise in leading strategic conversations with senior stakeholders

Work Rights

Not specified

Tailored Resume

Cover Letter