Consumer Journey & Automation Content Manager​

Miele & Cie. KG

Amsterdam, Netherlands
**
Customer journey mapping
Content workflow automation
Dam platform experience aprimo
** Miele & Cie. KG is seeking a Consumer Journey & Automation Content Manager to optimize and automate content workflows, focusing on enhancing customer journeys and content delivery across channels. The ideal candidate will have a robust background in digital marketing, content operations, and data analysis, with proven experience in managing automation tools and content strategies. **

Job Summary

  • The role focuses on optimizing and automating content workflows by mapping customer journeys and implementing scalable solutions using tools like Aprimo.
  • Candidates will drive performance by analyzing data from Google Analytics and CRM systems to create actionable enhancements for engagement and efficiency.
  • Miele seeks a professional who can translate business needs into technical requirements while ensuring consistent, high-quality content delivery across all channels.

Matching Summary

Match Score: 75

** Miele & Cie. KG is seeking a Consumer Journey & Automation Content Manager to optimize and automate content workflows, focusing on enhancing customer journeys and content delivery across channels. The ideal candidate will have a robust background in digital marketing, content operations, and data analysis, with proven experience in managing automation tools and content strategies. **

Skills & Requirements

Must-have

  • Customer journey mapping
  • Content workflow automation
  • DAM platform experience Aprimo
  • MarTech tool proficiency
  • Data analysis and dashboarding

Nice-to-have

  • Premium brand experience
  • E-commerce background
  • Stakeholder collaboration skills
  • Process optimization passion
  • Agency partner management

Key Requirements

  • 3+ years in content operations or marketing automation
  • Proven track record of end-to-end content workflow definition
  • Hands-on experience with Aprimo or similar DAM platforms

Work Rights

Not specified

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