Senior Marketing Manager - Retail Go-to Market

BWS

Richmond, United States
**
Channel-specific marketing strategies
Omnichannel ecosystem brand experience
Manage a&p budget
** BWS is seeking a Senior Marketing Manager for their Retail Go-to-Market strategy, based in Richmond, United States. The ideal candidate will have over 10 years of marketing experience, particularly in high-volume retail, and will be responsible for developing channel-specific marketing strategies to enhance the customer experience across various platforms. **

Job Summary

  • Develop and lead the team accountable for channel-specific marketing strategies and execution for Dan Murphy’s.
  • Ensures a seamless and cohesive brand experience is maintained across the omnichannel ecosystem, aligned with the overarching brand vision.
  • Leads and mentors a team of marketing professionals, creating role clarity and a high-performance culture rooted in company values.

Matching Summary

Match Score: 75

** BWS is seeking a Senior Marketing Manager for their Retail Go-to-Market strategy, based in Richmond, United States. The ideal candidate will have over 10 years of marketing experience, particularly in high-volume retail, and will be responsible for developing channel-specific marketing strategies to enhance the customer experience across various platforms. **

Skills & Requirements

Must-have

  • channel-specific marketing strategies
  • omnichannel ecosystem brand experience
  • manage A&P budget
  • drive sustainable sales growth
  • lead and mentor marketing team

Nice-to-have

  • passion for drinks
  • thirst for knowledge
  • collaborative behaviours

Key Requirements

  • 10+ years in dedicated marketing
  • high-volume retail experience
  • manage complex partnerships
  • people leadership experience
  • Tertiary qualifications (degree/masters)

Work Rights

Not specified

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