Coca-Cola is seeking a Senior Director of Shopper Marketing in Tokyo, Japan, responsible for driving shopper engagement strategies across various retail environments to enhance brand visibility and increase transactions. The ideal candidate will possess over a decade of experience in marketing within the FMCG/CPG sector, with a strong emphasis on shopper behavior and analytics
Job Summary
The role is responsible for bringing brand strategies to life at the point of purchase to increase basket incidence and drive shopper transactions.
This position leads the development of retailer-specific growth strategies and shapes Joint Business Plans through shopper-led opportunities.
Candidates must build a high-performing team with future-ready capabilities in shopper science, retail media, and omnichannel execution.
Matching Summary
Match Score: 85
Coca-Cola is seeking a Senior Director of Shopper Marketing in Tokyo, Japan, responsible for driving shopper engagement strategies across various retail environments to enhance brand visibility and increase transactions. The ideal candidate will possess over a decade of experience in marketing within the FMCG/CPG sector, with a strong emphasis on shopper behavior and analytics.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
10+ years FMCG marketing experience
Shopper behavior science expertise
Retail media ecosystem management
Joint Business Plan development
Cross-functional team leadership
Nice-to-have
Beverage industry background preferred
Fluency in English and Japanese
Data-driven investment decision making
Innovation in content formats
Growth mindset culture alignment
Key Requirements
Bachelor's degree in Marketing or Business Administration