Digital Journey Optimisation Manager, Integrated Channels
Txcba
Unknown
Customer focus with digital expertise
Adobe analytics proficiency
Conversion optimisation platforms experience
As a Digital Journey Optimisation Manager, you’ll use your customer focus, analytics expertise and digital know‑how to identify breakpoints in our digital experiences and deliver solutions that improve conversions and create better outcomes for our customers
Job Summary
As a Digital Journey Optimisation Manager, you’ll use your customer focus, analytics expertise and digital know‑how to identify breakpoints in our digital experiences and deliver solutions that improve conversions and create better outcomes for our customers.
You’ll own the optimisation roadmap and manage the day‑to‑day build, delivery and conversion of personalised initiatives across commbank.com.au, CommBank app and NetBank.
The IC Digital Customer Service Optimisation Chapter is passionate about understanding and improving customers’ lived digital service experiences.
Matching Summary
As a Digital Journey Optimisation Manager, you’ll use your customer focus, analytics expertise and digital know‑how to identify breakpoints in our digital experiences and deliver solutions that improve conversions and create better outcomes for our customers.
Skills & Requirements
Must-have
Customer focus with digital expertise
Adobe Analytics proficiency
Conversion optimisation platforms experience
Stakeholder management skills
End-to-end digital delivery
A/B experimentation expertise
Nice-to-have
Curiosity for latest digital capabilities
SEO and channel optimisation knowledge
Exceptional communication and influencing
Ability to identify new business opportunities
Key Requirements
Proven digital and stakeholder management experience
Hands-on experience with Adobe Target, Experience Manager, Audience Manager