The role involves developing marketing programs for a new first-in-class molecule launch while supporting the existing product portfolio in the neuroscience therapeutic area
Job Summary
The role involves developing marketing programs for a new first-in-class molecule launch while supporting the existing product portfolio in the neuroscience therapeutic area.
The incumbent will drive digital strategies, conceptualize campaigns for healthcare professionals and patients, and collaborate with cross-functional stakeholders to enhance sales.
Johnson & Johnson Innovative Medicine seeks a candidate with 2-4+ years of experience in pharma marketing who can leverage data analytics to shape market access and prescriber base.
Matching Summary
The role involves developing marketing programs for a new first-in-class molecule launch while supporting the existing product portfolio in the neuroscience therapeutic area.
Skills & Requirements
Must-have
Develop marketing plans for new launch
Drive digital and traditional channel campaigns
Conduct market mapping and competitor analysis
Manage patient support services and awareness programs
Utilize analytics tools like ICONNECT and VEEVA Pulse
Nice-to-have
Experience with sales and marketing matrix organization
Exposure to both sales and marketing functions
Strong leadership and strategic thinking skills
Ability to influence without authority across teams
Curious growth mindset regarding digital trends
Key Requirements
MBA or Diploma in Marketing Management from reputed institute
2-4+ years of work experience in Pharma/Healthcare Sales & Marketing