Sony Interactive Entertainment is seeking a CRM Business Analyst to enhance and scale their Global Partner Development & Relations (GPDR) CRM program. The role involves bridging business and technical teams, translating stakeholder needs into actionable enhancements, and driving operational efficiency
Job Summary
This role will bridge the gap between business users and technical teams, ensuring the CRM evolves in alignment with GPDR’s goals and workflows.
You’ll play an important role in improving how GPDR uses data and technology to manage its global partnerships, helping drive scalable solutions that strengthen how we engage with partners.
This unique, cross-functional role provides exposure to teams across the organization, offering a rare opportunity to build a comprehensive understanding of how GPDR operates and delivers value internally and externally.
Matching Summary
Match Score: 85
Sony Interactive Entertainment is seeking a CRM Business Analyst to enhance and scale their Global Partner Development & Relations (GPDR) CRM program. The role involves bridging business and technical teams, translating stakeholder needs into actionable enhancements, and driving operational efficiency.
Skills & Requirements
Must-have
CRM program optimization
translate business needs
Salesforce or similar CRM
manage competing priorities
global third-party partners
data quality and license usage
Nice-to-have
challenge assumptions
outside-the-box thinking
cross-functional role exposure
drive adoption and efficiency
Key Requirements
4+ years experience in business analysis, product management, or CRM administration