(can) Manager, Search Engine Optimization (seo) - Content Strategy & Local

Walmart

Mississauga, ON, Canada
Base: $91,900.00 - $126,390.00; bonus/equity: not ...
Enterprise seo
Ecommerce content strategy
Local seo at scale
This role drives organic growth for Walmart.ca by leading the SEO strategy for content and scaling hyper-local search visibility for Walmart CA’s store locations

Job Summary

  • This role drives organic growth for Walmart.ca by leading the SEO strategy for content and scaling hyper-local search visibility for Walmart CA’s store locations.
  • You will define the content strategy for PLPs and PDPs—ensuring titles, descriptions, content and attributes are optimized for both search bots and customer conversion.
  • The role oversees vendor relationships with agencies and SEO tool providers, managing the high-volume production of optimized copy while ensuring budget and workflow efficiencies.

Matching Summary

This role drives organic growth for Walmart.ca by leading the SEO strategy for content and scaling hyper-local search visibility for Walmart CA’s store locations.

Salary

Base: $91,900.00 - $126,390.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Enterprise SEO
  • eCommerce Content Strategy
  • Local SEO at scale
  • Technical SEO
  • Google Business Profile management
  • Vendor management

Nice-to-have

  • Generative Engine Optimization
  • AI Search techniques
  • French language skills
  • Growth mindset
  • Positive associate experience

Key Requirements

  • 4-5 years of SEO experience
  • Bachelor's Degree
  • Expert-level SEO knowledge
  • Specialized eCommerce content experience
  • Proven Local SEO track record
  • Deep Technical SEO understanding

Work Rights

Not specified

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