Global Digital Marketing Manager (f/m/d)

MKS Instruments

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Global digital marketing strategy ownership
Hubspot salesforce sap c4c expertise
B2b lead lifecycle and scoring management
** MKS Instruments is seeking a Global Digital Marketing Manager to lead and execute their digital marketing strategy, focusing on demand generation and pipeline impact across global markets. The role involves managing a marketing technology stack, optimizing customer engagement, and ensuring effective cross-functional collaboration. **

Job Summary

  • You will architect and scale the digital engine that powers MKS's global growth by owning the digital marketing strategy and technology roadmap.
  • The role requires deep expertise in managing CRM and marketing automation ecosystems like HubSpot, Salesforce, and SAP C4C to ensure seamless data flow and lead qualification.
  • You will directly shape customer engagement and deliver measurable business outcomes through cross-functional leadership with sales, IT, and procurement teams.

Matching Summary

Match Score: 75

** MKS Instruments is seeking a Global Digital Marketing Manager to lead and execute their digital marketing strategy, focusing on demand generation and pipeline impact across global markets. The role involves managing a marketing technology stack, optimizing customer engagement, and ensuring effective cross-functional collaboration. **

Skills & Requirements

Must-have

  • Global digital marketing strategy ownership
  • HubSpot Salesforce SAP C4C expertise
  • B2B lead lifecycle and scoring management
  • MarTech stack architecture and integrations
  • Paid media SEO email campaign execution
  • Attribution modeling and revenue tracking

Nice-to-have

  • AI-enabled marketing tool deployment
  • German language fluency
  • 3D visualization product experience support
  • Vendor and agency contract management
  • Change management and stakeholder enablement

Key Requirements

  • Significant years in B2B digital marketing
  • Experience leading teams and cross-functional programs
  • Bachelor's or Master's degree in Marketing or Technology
  • Fluent English proficiency required

Work Rights

Not specified

Tailored Resume

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