Senior Communications Advisor, Media Strategy And B2b Channels (18-month Temporary)

Intact Financial Corporation

Multiple Locations, Canada
Base: 87,200 - 106,600; bonus/equity: not specifie...
Hybrid
Linkedin strategy and execution
Paid and organic media strategy
B2b media strategy
You will own key components of our B2B media strategy: designing an annual plan, optimizing the channel mix, and building conversion journeys that boost engagement and growth

Job Summary

  • You will own key components of our B2B media strategy: designing an annual plan, optimizing the channel mix, and building conversion journeys that boost engagement and growth.
  • Lead LinkedIn strategy and execution: Plan and manage the editorial calendar, write compelling copy, and simplify complex topics into clear, engaging posts for a broker audience.
  • Collaborate with marketing, communications, events, creative, and analytics teams to deliver an integrated strategy.

Matching Summary

You will own key components of our B2B media strategy: designing an annual plan, optimizing the channel mix, and building conversion journeys that boost engagement and growth.

Salary

Base: 87,200 - 106,600; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • LinkedIn strategy and execution
  • paid and organic media strategy
  • B2B media strategy
  • digital marketing best practices
  • marketing and analytics tools

Nice-to-have

  • storytelling with data-driven execution
  • creative, adaptable, and solutions-oriented
  • collaborative spirit
  • iterative approach

Key Requirements

  • 5+ years B2B marketing/communications experience
  • Bachelor’s degree or equivalent experience
  • Proven track record of developing integrated marketing strategies
  • Excellent B2B writing skills for LinkedIn
  • Proficiency with marketing and analytics tools
  • Authorization to work in Canada

Work Rights

Authorization to work in Canada

Tailored Resume

Cover Letter