Executive Director, Growth Marketing, Digital Fiction Category Location Los Angeles Or New York, Ca
JBA International LLC
Los Angeles, CA, US
On-site
User acquisition
Subscriber acquisition
Engagement
The growth marketing team focuses on global user and subscriber acquisition, engagement, retention, and monetization
Job Summary
The growth marketing team focuses on global user and subscriber acquisition, engagement, retention, and monetization.
This is an exciting opportunity for a leader to come in and help build a team and function from the ground up, with ample opportunity to make a massive impact on the company's current and future success.
You will be an early hire of Digital Fiction Group that will leverage us and Wattpad’s unmatched library of IP, powered by a new generation of creators, and the technology to create hits in every genre.
Matching Summary
The growth marketing team focuses on global user and subscriber acquisition, engagement, retention, and monetization.
Skills & Requirements
Must-have
user acquisition
subscriber acquisition
engagement
retention
monetization
paid media
SEO
product marketing
lifecycle marketing
integrated marketing
Nice-to-have
passion for digital storytelling
building teams from ground up
mentorship and development
Key Requirements
8+ years of work experience
growth marketing experience
user acquisition experience
high-growth tech company experience
experience across a variety of channels
strong analytical skills
proven track record in making data-driven decisions
experience in launching a new service or product is a strong plus