Primary location base pyy range: $170,600 usd - $2...
Fully remote
Global go-to-market campaign for enterprise it buyer
Positioning workday as enterprise ai platform
Translate complex technology into clear narratives
The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints
Job Summary
The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.
We translate Workday’s product strategy into scalable, full-funnel campaigns that build brand, drive demand, and accelerate growth.
Matching Summary
The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
Salary
Primary Location Base Pay Range: $170,600 USD - $255,800 USD; Additional US Location(s) Base Pay Range: $144,000 USD - $255,800 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, as well as annual refresh stock grants.
Skills & Requirements
Must-have
Global go-to-market campaign for enterprise IT buyer
Positioning Workday as enterprise AI platform
Translate complex technology into clear narratives
Orchestrate multichannel GTM approach
Lead campaign enablement for cross-functional teams
Nice-to-have
Sun-drenched optimism and drive
Courageous collaborators
Curious minds
Integrity, empathy, and shared enthusiasm
Key Requirements
10+ years leading global B2B marketing or GTM campaigns
5+ years in a complex, matrixed organization
8-10+ years marketing to CIOs, developers, or technical buyers
Strong understanding of enterprise technology trends, including AI, platforms, and cloud ecosystems