The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP
Job Summary
The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP.
Candidates will manage customer data unification, optimize Interaction Studio for personalized experiences, and develop real-time engagement strategies.
Success in this position requires close collaboration with marketing, sales, and IT teams to execute data-driven campaigns and measure KPIs.
Matching Summary
The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP.
Skills & Requirements
Must-have
Salesforce CDP implementation and management
Interaction Studio configuration and optimization
Customer data unification and segmentation
Data integration between CRM and marketing systems
Real-time interaction strategy development
Nice-to-have
Experience with data governance and privacy regulations
Strong collaboration skills across marketing and IT teams
Ability to create performance dashboards and reports
Knowledge of latest CDP trends and best practices
Key Requirements
Proficiency in Salesforce CDP and Interaction Studio
Experience in data analysis and reporting
Understanding of data governance and privacy compliance