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Unilever is seeking a Digital Marketing Lead for its Caribbean and Central America region, based in El Salvador. The role emphasizes executing and coordinating brand strategies, managing agencies, and optimizing digital investments to enhance brand positioning and relevance.
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Job Summary
Unilever is seeking a Digital Marketing Lead Caricam to execute and coordinate brand strategies in the region, contributing to brand positioning, growth, and relevance through innovation, communication, and commercial activation.
Key responsibilities include defining digital strategies, managing agency relationships, optimizing investment, and introducing new technologies and platforms to enhance brand impact and efficiency.
The role requires 4-5 years of experience in marketing, media, trade, or brand management, ideally in CPG/FMCG, with a strong understanding of digital campaign management, data analysis, and cross-functional collaboration.
Matching Summary
Match Score: 75
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Unilever is seeking a Digital Marketing Lead for its Caribbean and Central America region, based in El Salvador. The role emphasizes executing and coordinating brand strategies, managing agencies, and optimizing digital investments to enhance brand positioning and relevance.
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Skills & Requirements
Must-have
Full-funnel and social-first strategies
Manage media, creative agencies, and platforms
Optimize digital budget allocation
Drive digital innovation and new technologies
Analyze performance and provide strategic direction
Nice-to-have
Regional experience
Continuous data visualization improvement
Storytelling with data
Focus on consumer and results
Key Requirements
4-5 years of experience in marketing, media, trade, or brand
Experience managing digital campaigns
Experience working with agencies and cross-functional teams