Sr. Event Marketing Manager - Adaptive Planning

Workday Inc

New York City, NY, USA
Primary location base pyy range: $127,200 usd - $1...
Fully remote
Executive-level event strategy and execution
C-suite engagement and pipeline impact
Large-scale trade show and conference management
As Senior Event Marketing Manager for Adaptive Planning, you’ll own the strategy and execution of high-impact, executive-level events across North America for the Adaptive Planning Business unit

Job Summary

  • As Senior Event Marketing Manager for Adaptive Planning, you’ll own the strategy and execution of high-impact, executive-level events across North America for the Adaptive Planning Business unit.
  • This role sits at the intersection of brand, pipeline, and executive engagement, and is critical to how we show up with senior finance and business leaders across the region.
  • You’ll be responsible for designing experiences that feel thoughtful, premium, and commercially effective—events that senior executives actually want to attend and that sales and product leaders see as indispensable to revenue growth.

Matching Summary

As Senior Event Marketing Manager for Adaptive Planning, you’ll own the strategy and execution of high-impact, executive-level events across North America for the Adaptive Planning Business unit.

Salary

Primary Location Base Pay Range: $127,200 USD - $190,800 USD; Additional US Location(s) Base Pay Range: $107,400 USD - $190,800 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, and annual refresh stock grants; Benefits: Comprehensive benefits package

Skills & Requirements

Must-have

  • Executive-level event strategy and execution
  • C-suite engagement and pipeline impact
  • Large-scale trade show and conference management
  • Partnership with Sales and Product Marketing
  • Budget, vendor, and agency management
  • Event measurement and reporting

Nice-to-have

  • Builder mindset and agile focus
  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Calm leadership under pressure
  • Modern event engine development

Key Requirements

  • 7+ years B2B event marketing experience
  • 5+ years executive-level events and hospitality
  • 5+ years large-scale trade shows/conferences
  • 3+ years in a matrixed, global organization
  • Enterprise SaaS or technology experience
  • Experience managing six-figure+ budgets

Work Rights

Not specified

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