The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients, partnering closely with client and account teams
Job Summary
The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients, partnering closely with client and account teams.
This role involves developing and launching campaigns across paid search, paid social, programmatic display and video, native advertising, and ABM platforms, while managing budgets and optimizing based on performance insights.
Key responsibilities include advising clients on how paid media supports broader integrated marketing strategies, designing programs for lead and demand generation, and ensuring campaigns align with messaging and conversion goals.
Matching Summary
The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients, partnering closely with client and account teams.
Skills & Requirements
Must-have
Paid media strategy and campaign management
Data-driven program development
Performance monitoring and analytics
Client relationship management
Integrated marketing strategies
Nice-to-have
Staying ahead of digital media trends
Creative thinking and analytical rigor
Mentoring junior team members
Data privacy and compliance adherence
Key Requirements
4-6 years of digital marketing experience
Agency experience with B2B clients required
Hands-on campaign management across Google Ads, LinkedIn, Meta Ads Manager, programmatic, and native networks