数字营销助理经理 - 抖音

J&J FAMILY OF COMPANIES

Shanghai, China
Not specified (potentially hybrid).
Digital marketing strategy
Content creation and management
Platform visual design
Johnson & Johnson is seeking a Digital Marketing Assistant Manager for its ACUVUE brand in Shanghai, China. The role involves optimizing the customer journey to enhance market share and drive new wearer acquisition through effective content strategies and performance tracking

Job Summary

  • The mission of this position is to attract new wearers and grow ACUVUE’s platform market share by optimizing the end-to-end customer journey from pre-purchase engagement to post-purchase loyalty.
  • This role focuses on platform visuals, content, shopping experience, and engagement activities to drive store offtake and new wearer acquisition.
  • The position involves planning and executing platform promotions, managing livestream content, designing post-purchase experiences, and monitoring key performance indicators to improve campaign effectiveness.

Matching Summary

Match Score: 85

Johnson & Johnson is seeking a Digital Marketing Assistant Manager for its ACUVUE brand in Shanghai, China. The role involves optimizing the customer journey to enhance market share and drive new wearer acquisition through effective content strategies and performance tracking.

Skills & Requirements

Must-have

  • Digital Marketing Strategy
  • Content Creation and Management
  • Platform Visual Design
  • Customer Journey Optimization
  • Performance Tracking and Reporting
  • Campaign Execution and Monitoring

Nice-to-have

  • Analytics Dashboards
  • Brand Positioning Strategy
  • Business Savvy
  • Coaching
  • Communication Skills
  • Design Mindset
  • Strategic Thinking

Work Rights

Not specified

Tailored Resume

Cover Letter