The Head of Digital Merchandise & Content leads the global digital commerce strategy, experience, experimentation, and commercial direction across all markets and platforms (web and app)
Job Summary
The Head of Digital Merchandise & Content leads the global digital commerce strategy, experience, experimentation, and commercial direction across all markets and platforms (web and app).
This role leads multidisciplinary teams and operates in close partnership with markets to deliver scalable growth and brand consistent execution.
Build and scale a high-performing experimentation and optimisation culture (CRO / Test & Learn) and align merchandising, content, and experience priorities to the global activation calendar.
Matching Summary
The Head of Digital Merchandise & Content leads the global digital commerce strategy, experience, experimentation, and commercial direction across all markets and platforms (web and app).
Skills & Requirements
Must-have
Global digital commerce strategy
Digital experience vision
Experimentation frameworks
Commercial direction and planning
Cross-functional forums
Scalable growth and brand consistent execution
Nice-to-have
Passionate about fashion
Think outside the box
Eye for innovation
Customer-centric and data-driven
Key Requirements
10+ years in digital commerce, digital experience, or ECommerce leadership roles
Proven experience operating within a global HQ–market partnership model
Strong track record in commerce strategy, experience optimisation, and experimentation
Demonstrated experience leading multidisciplinary teams in complex, multimarket environments
Experience in Digital commerce strategy and operating models, customer experience, CRO, and experimentation, digital merchandising, content, and activation/campaign orchestration
Performance analysis and KPI governance
Fashion, retail, or consumer ECommerce background is advantageous
Global or multimarket operating experience is advantageous