Not specified (assumed to be hybrid based on industry standards).
Global brand strategy development
Multi-channel marketing execution
Hcp marketing experience required
Abbott is seeking a Director of Strategic & Growth Marketing for its Heart Failure division, responsible for leading global marketing strategies and driving brand growth. The ideal candidate should possess extensive experience in healthcare marketing, particularly in managing brand strategies and cross-functional teams, with a strong focus on digital marketing innovations
Job Summary
This role leads the development and execution of a robust Heart Failure brand and channel strategy to improve patient outcomes and reduce readmissions.
The successful candidate will define global standards across multi-channel metrics and drive market-leading growth through digital and non-digital media programs.
Abbott is a global healthcare leader with 115,000 colleagues serving people in more than 160 countries.
Matching Summary
Match Score: 85
Abbott is seeking a Director of Strategic & Growth Marketing for its Heart Failure division, responsible for leading global marketing strategies and driving brand growth. The ideal candidate should possess extensive experience in healthcare marketing, particularly in managing brand strategies and cross-functional teams, with a strong focus on digital marketing innovations.
Salary
Base: $197,300.00 – $394,700.00; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Global brand strategy development
Multi-channel marketing execution
HCP marketing experience required
Medical device industry background
Team management and coaching
Nice-to-have
AI augmentation in marketing strategy
Cross-division business unit model
Innovation in adjacency markets
Attribution-based measurement models
Strong verbal and written communication
Key Requirements
Bachelor's degree (MBA preferred)
Minimum 5 years Group Marketing Manager level experience