Senior Director, Brand & Marketing Strategy

Caliber Public Safety

Lewisville, TX, US
Brand positioning and governance
Content and channel activation
Paid, owned, and earned channels
Define and evolve Caliber’s brand positioning across Collision, Glass, Protech, and Fleet, leading brand governance and protecting Caliber’s reputation

Job Summary

  • Define and evolve Caliber’s brand positioning across Collision, Glass, Protech, and Fleet, leading brand governance and protecting Caliber’s reputation.
  • Direct the Content & Creative Studio to deliver high-quality campaigns and oversee Paid, Owned, and Earned channel strategies for effective content amplification.
  • Partner with Strategic Accounts and Sales to provide messaging, tools, and campaigns that drive growth and carrier trust, while managing marketing resources and budgets.

Matching Summary

Define and evolve Caliber’s brand positioning across Collision, Glass, Protech, and Fleet, leading brand governance and protecting Caliber’s reputation.

Skills & Requirements

Must-have

  • Brand positioning and governance
  • Content and channel activation
  • Paid, Owned, and Earned channels
  • Market strategy and business partnership
  • Marketing performance metrics analysis

Nice-to-have

  • Executive platforms and thought leadership
  • Agency and partner relationship management
  • Simplify complexity into compelling narratives

Key Requirements

  • 12-15+ years marketing leadership
  • 5+ years senior brand/content/strategy
  • Integrated marketing expertise
  • Building brand reputation success
  • Bachelor’s degree in Marketing/Business

Work Rights

Eligible to work in the U.S. with no restrictions

Tailored Resume

Cover Letter