Senior Manager, Product Marketing (investments)

CIBC Capital Markets

Toronto, Canada
On-site
Product positioning and messaging
Product marketing go-to-market strategies
Campaign development and execution
Build and lead the execution of data-informed product marketing strategies for CIBC Asset Management’s investment products

Job Summary

  • Build and lead the execution of data-informed product marketing strategies for CIBC Asset Management’s investment products.
  • Partner with internal stakeholders to understand business objectives and identify marketing opportunities based on insights and market research.
  • Establish measures of success for marketing campaigns and share progress, insights, and recommendations for optimizing results.

Matching Summary

Build and lead the execution of data-informed product marketing strategies for CIBC Asset Management’s investment products.

Skills & Requirements

Must-have

  • product positioning and messaging
  • product marketing go-to-market strategies
  • campaign development and execution
  • stakeholder management
  • measure marketing impact

Nice-to-have

  • relationship-oriented banking
  • empowered work environment
  • embracing strengths and ambitions

Key Requirements

  • 5+ years of industry-related marketing experience
  • Proven track record of marketing investment products
  • Deep working knowledge of asset classes and distribution channels
  • Experience working with media
  • Working knowledge of Morningstar Direct, Seismic, Adobe, and Microsoft Office
  • Strong understanding of investment industry regulations

Work Rights

Not specified

Tailored Resume

Cover Letter