Marketing Lead - Pbwm International

jobs.barclays

Marketing strategy for international markets
Client acquisition and retention strategies
Brand positioning and messaging
The Marketing Lead – International will oversee and execute the marketing strategy for multiple international markets, ensuring alignment with the global marketing strategy and with PBWM’s strategic and commercial objectives

Job Summary

  • The Marketing Lead – International will oversee and execute the marketing strategy for multiple international markets, ensuring alignment with the global marketing strategy and with PBWM’s strategic and commercial objectives.
  • They will be responsible for building awareness of the Barclays brand and positioning our Private Banking capabilities to meet the needs of UHNW individuals, their families and the next generation.
  • Strong stakeholder management and people leader skills are essential, with experience of leading high-performing teams of marketeers and fostering a culture of innovation, and continuous improvement.

Matching Summary

The Marketing Lead – International will oversee and execute the marketing strategy for multiple international markets, ensuring alignment with the global marketing strategy and with PBWM’s strategic and commercial objectives.

Skills & Requirements

Must-have

  • Marketing strategy for international markets
  • Client acquisition and retention strategies
  • Brand positioning and messaging
  • Data-driven marketing insights
  • Marketing regulations compliance
  • Stakeholder management and influence

Nice-to-have

  • Inspiring leadership
  • Innovative marketing approaches
  • Client-first mindset
  • Culture of innovation and excellence

Key Requirements

  • Proven leadership experience in private banking, wealth management, or asset management
  • Deep understanding of HNW / UHNW individuals, Family Offices and institutional clients
  • Strong knowledge of investment capabilities
  • Experienced in aligning marketing activities with compliance frameworks
  • Strong understanding of cross-border regulations

Work Rights

Not specified

Tailored Resume

Cover Letter