Hok全球品牌经理 （hok Hq Marketing Manager）

Tencent Music Entertainment Group

Not specified
5+ years marketing experience
English fluency required
Overseas game publishing experience
The Hok全球品牌经理 (Hok HQ Marketing Manager) position at Tencent Music Entertainment Group focuses on marketing for the popular game "Honor of Kings." The ideal candidate will have over five years of experience in marketing, a passion for gaming, and strong analytical skills to drive effective campaigns in the global gaming market

Job Summary

  • The role involves leading global marketing campaigns for Honor of Kings based on new versions, gameplay updates, and seasonal events.
  • Candidates must leverage data insights and user research to optimize marketing strategies and drive product growth metrics.
  • The position requires collaborating with operations, esports, and regional teams to execute integrated marketing initiatives across multiple platforms.

Matching Summary

Match Score: 85

The Hok全球品牌经理 (Hok HQ Marketing Manager) position at Tencent Music Entertainment Group focuses on marketing for the popular game "Honor of Kings." The ideal candidate will have over five years of experience in marketing, a passion for gaming, and strong analytical skills to drive effective campaigns in the global gaming market.

Skills & Requirements

Must-have

  • 5+ years marketing experience
  • English fluency required
  • Overseas game publishing experience
  • Social media content strategy
  • Data-driven marketing analysis

Nice-to-have

  • MOBA genre expertise
  • Gaming community passion
  • Cross-cultural communication skills
  • Trend spotting ability
  • Creative content adaptation

Key Requirements

  • 5 years or more in marketing/planning
  • Fluent English language proficiency
  • Experience in overseas game distribution
  • Strong analytical and research capabilities

Work Rights

Not specified

Tailored Resume

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