Chiesi Farmaceutici S.p.A is seeking a Digital Manager in Warszawa, Poland, to lead the development and execution of digital marketing strategies for their OTC product portfolio. The role requires a minimum of five years' experience in digital marketing, preferably within the pharmaceutical or healthcare industry, and expertise in various online marketing tools and analytics
Job Summary
Develop and implement a comprehensive digital marketing strategy for the OTC product portfolio, supporting both B2C and HCP communication.
Plan and execute online campaigns across various channels including display, SEM/SEO, paid social, video, content marketing, and performance marketing.
Analyze user behavior in digital channels, identify consumer insights, and optimize digital experience (UX/UI) to support sales and build loyalty.
Matching Summary
Match Score: 85
Chiesi Farmaceutici S.p.A is seeking a Digital Manager in Warszawa, Poland, to lead the development and execution of digital marketing strategies for their OTC product portfolio. The role requires a minimum of five years' experience in digital marketing, preferably within the pharmaceutical or healthcare industry, and expertise in various online marketing tools and analytics.
Skills & Requirements
Must-have
digital marketing strategy
online campaign planning
performance marketing
content marketing strategy
social media channels
user experience optimization
Nice-to-have
e-commerce markets
consumer digital platforms
OTC market specifics
pharmaceutical advertising rules
regulated environment work
Key Requirements
Minimum 5 years digital marketing experience
Experience in online and omnichannel campaigns
Proficiency in Google Analytics, GTM, marketing automation
Analytical thinking and data interpretation skills