Director, Product Marketing-b2b (growth & Adoption)

ADOBE

Base: $170,000 - $320,000 annually; incentives: an...
12+ years b2b product marketing experience
6+ years people management experience
Drive adoption and lifecycle growth
The role focuses on defining how the Acrobat platform grows by ensuring new capabilities are adopted, scaled, and translated into sustained usage and revenue across enterprise segments

Job Summary

  • The role focuses on defining how the Acrobat platform grows by ensuring new capabilities are adopted, scaled, and translated into sustained usage and revenue across enterprise segments.
  • You will lead a team of Product Marketing leaders while partnering closely with Product, Sales, and Marketing to define positioning and guide go-to-market strategies.
  • Adobe offers a competitive compensation range of $170,000 to $320,000 annually depending on location, along with comprehensive benefits and an inclusive culture empowering innovation.

Matching Summary

The role focuses on defining how the Acrobat platform grows by ensuring new capabilities are adopted, scaled, and translated into sustained usage and revenue across enterprise segments.

Salary

Base: $170,000 - $320,000 annually; Incentives: Annual Incentive Plan (AIP) and potential equity award; Location adjustment applies for California and New York ($221k-$320k)

Skills & Requirements

Must-have

  • 12+ years B2B Product Marketing experience
  • 6+ years people management experience
  • Drive adoption and lifecycle growth
  • SaaS subscription business model expertise
  • Enterprise sales cycle knowledge
  • Global multi-market environment experience

Nice-to-have

  • Experience in regulated or security industries
  • AI-powered product launch experience
  • Platform scaling experience
  • MBA degree preferred
  • Strong analytical skills for usage metrics

Key Requirements

  • 12+ years in B2B Product Marketing or GTM leadership
  • 6+ years of people management experience
  • Proven track record driving measurable revenue outcomes
  • Bachelor's degree or equivalent business experience
  • Experience leading global or multi-market teams

Work Rights

Not specified

Tailored Resume

Cover Letter