Associate Brand Manager

Abbott

Hong Kong, Hong Kong
Digital marketing execution
Performance marketing tactics
Media kpi definitions
This role integrates brand building with strong digital execution to accelerate business growth on Pediatric Business

Job Summary

  • This role integrates brand building with strong digital execution to accelerate business growth on Pediatric Business.
  • Lead digital and social media activations, plan and execute full-funnel digital campaigns, and implement performance marketing tactics to optimize ROI.
  • Collaborate internally and externally to ensure consistent and impactful consumer communication across touchpoints and track brand performance.

Matching Summary

This role integrates brand building with strong digital execution to accelerate business growth on Pediatric Business.

Skills & Requirements

Must-have

  • digital marketing execution
  • performance marketing tactics
  • media KPI definitions
  • consumer data insights
  • agency management
  • A&P budget management

Nice-to-have

  • entrepreneurial mindset
  • resilience and ownership
  • proactive analytical team player
  • passion for nutrition industry

Key Requirements

  • Minimum 3 years of marketing or brand management experience
  • Solid hands-on digital marketing or performance marketing experience
  • Familiar with media KPIs and campaign measurement tools
  • Fluent in English and Chinese

Work Rights

Not specified

Tailored Resume

Cover Letter