Senior Marketing Manager, Asia

Genesys

Kuala Lumpur, Malaysia
Hybrid
Regional marketing strategy
Demand generation campaigns
Pipeline growth
Genesys is seeking a Senior Marketing Manager for the Asia region to drive regional marketing strategies that enhance revenue growth and brand presence. The ideal candidate should have extensive experience in marketing within the IT, SaaS, or CCaaS sectors, along with fluency in Mandarin and English

Job Summary

  • Drive the regional marketing strategy across priority Asia markets to accelerate revenue growth, expand pipeline, and strengthen brand presence.
  • Develop and execute integrated regional marketing strategies aligned to Asia revenue and growth objectives, translating global priorities into localised programs across enterprise, mid-market, and partner segments.
  • Collaborate with Sales and cross-functional teams (PR, Digital, Channel, Customer Advocacy, Global Programs) to ensure aligned and cohesive go-to-market execution.

Matching Summary

Match Score: 85

Genesys is seeking a Senior Marketing Manager for the Asia region to drive regional marketing strategies that enhance revenue growth and brand presence. The ideal candidate should have extensive experience in marketing within the IT, SaaS, or CCaaS sectors, along with fluency in Mandarin and English.

Skills & Requirements

Must-have

  • regional marketing strategy
  • demand generation campaigns
  • pipeline growth
  • marketing performance data analysis
  • cross-functional collaboration
  • AI tools for marketing

Nice-to-have

  • empathetic customer experiences
  • workforce engagement
  • cultivate collaboration
  • ownership of work

Key Requirements

  • Minimum 8 years of relevant marketing experience
  • Fluency in Mandarin and English
  • Proven experience managing marketing programs
  • Proficient in leveraging AI tools
  • Advanced knowledge of B2B marketing
  • Strong analytical capability
  • Experience working within matrixed organizations
  • Bachelor’s degree required

Work Rights

Legally permitted to work in Malaysia

Tailored Resume

Cover Letter