Global Product Marketing Manager, Magnetic Resonance (mr) Applications (multiple Positions)
GE Healthcare
Waukesha, United States
Magnetic resonance imaging (mri) product sales
Clinical evidence generation
Value proposition development
Develop and execute marketing strategies and tactics related to multi-product and services solutions addressing a clinical care area
Job Summary
Develop and execute marketing strategies and tactics related to multi-product and services solutions addressing a clinical care area.
Orchestrate research to assess market and customer environments and to discover unmet needs, buying cycles and personas.
Build and execute global launch plans, including value proposition, segmentation / positioning, target pricing, awareness and advocacy strategies, channel strategy and sales enablement.
Matching Summary
Develop and execute marketing strategies and tactics related to multi-product and services solutions addressing a clinical care area.
Skills & Requirements
Must-have
Magnetic Resonance Imaging (MRI) product sales
clinical evidence generation
value proposition development
global launch plans
market and customer environment assessment
Nice-to-have
competitive landscape analysis
product development roadmap input
customer experience improvement programs
marketing mix collaboration
Key Requirements
Bachelor’s degree or equivalent in Marketing, Business Administration, Medical Imaging, or related
Seven (7) years of experience in marketing, product marketing, Magnetic Resonance Imaging
Five (5) years of experience in Magnetic Resonance Imaging (MRI) product sales