Senior Analyst

Merkle

Bengaluru, India
Proficiency in r or python for data manipulation
Experience with sql joins and aggregation functions
Knowledge of media mix modelling and multi-touch attribution
The role involves understanding business requirements and suggesting appropriate marketing measurement solutions such as Media Mix Modelling

Job Summary

  • The role involves understanding business requirements and suggesting appropriate marketing measurement solutions such as Media Mix Modelling.
  • Candidates will conduct panel data analysis using fixed effects, random effects, and mixed effects models to evaluate marketing effectiveness.
  • The position requires performing econometric modelling including model evaluation, selection, and interpretation of results like ROI and ROAS.

Matching Summary

The role involves understanding business requirements and suggesting appropriate marketing measurement solutions such as Media Mix Modelling.

Skills & Requirements

Must-have

  • Proficiency in R or Python for data manipulation
  • Experience with SQL joins and aggregation functions
  • Knowledge of Media Mix Modelling and Multi-Touch Attribution

Nice-to-have

  • Strong storytelling and presentation skills
  • Ability to generate actionable business insights
  • Familiarity with marketing channel performance metrics

Key Requirements

  • Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, or related field
  • 3-4 years of proven experience in a similar analytical role
  • Experience handling marketing data and performing data QA tasks

Work Rights

Not specified

Tailored Resume

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