Establishes category and channel strategies that will take advantage of identified opportunities pursuant to the attainment of Brand and Sales deliverables
Job Summary
Establishes category and channel strategies that will take advantage of identified opportunities pursuant to the attainment of Brand and Sales deliverables.
Leads CATMAN development and execution in the assigned category and leads in the development of promo and merchandising plans for the category.
Tracks by outlet/by channel/by area execution to ensure compliance with agreed picture of success, standards and targets.
Matching Summary
Establishes category and channel strategies that will take advantage of identified opportunities pursuant to the attainment of Brand and Sales deliverables.