Sr. Director, Product & Integrated Marketing

Keenfootwear

Portland, OR, United States
Base: $200,000.00 - $234,000.00; bonus/equity: not...
On-site
10+ years product marketing experience
5+ years people leadership in global roles
Integrated go-to-market strategy development
This role owns KEEN's global marketing strategy and leads the development of consumer-driven positioning for all regions

Job Summary

  • This role owns KEEN's global marketing strategy and leads the development of consumer-driven positioning for all regions.
  • The Senior Director will translate strategic priorities into cohesive, executable global go-to-market programs while ensuring operational rigor.
  • Candidates must have deep expertise in product marketing and proven ability to lead teams in complex, matrixed organizations.

Matching Summary

This role owns KEEN's global marketing strategy and leads the development of consumer-driven positioning for all regions.

Salary

Base: $200,000.00 - $234,000.00; Bonus/Equity: Not specified; Benefits: Competitive total rewards including health and welfare benefits

Skills & Requirements

Must-have

  • 10+ years product marketing experience
  • 5+ years people leadership in global roles
  • Integrated go-to-market strategy development
  • Consumer insights and seasonal positioning
  • Cross-functional alignment across regions

Nice-to-have

  • Experience in footwear or apparel industry
  • Strong storytelling and communication skills
  • Data-driven performance management mindset
  • Familiarity with digital and influencer channels
  • Ability to balance global consistency with local flexibility

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 10 years in product marketing or GTM leadership
  • Minimum 5 years managing managers in global environments
  • Willingness to travel up to 25% of the time

Work Rights

Not specified

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