Consumer Products Retail Business Development Manager - Consumer Products & Experiences (cpx)

Riot Games

Shanghai, China
On-site
B2b and new retail channel strategy
Offline retail expansion
Key partnership management
Drive the strategy and execution of Riot’s B2B business model and the development of new retail channels, with a focus on expanding offline presence

Job Summary

  • Drive the strategy and execution of Riot’s B2B business model and the development of new retail channels, with a focus on expanding offline presence.
  • Own channel strategy & planning, including annual planning across promotions, content, and budget to achieve revenue and KPI targets.
  • Collaborate with product teams, merchants, and KOLs to deliver cohesive campaigns that convert and engage players.

Matching Summary

Drive the strategy and execution of Riot’s B2B business model and the development of new retail channels, with a focus on expanding offline presence.

Skills & Requirements

Must-have

  • B2B and new retail channel strategy
  • Offline retail expansion
  • Key partnership management
  • Campaign planning and execution
  • Performance analysis and optimization

Nice-to-have

  • Player-focused experiences
  • Thrives in ambiguity
  • Teamwork oriented
  • Experience with collectible toys

Key Requirements

  • 5+ years of experience in B2B/key accounts and/or new retail channel opening
  • Proven track record leading campaigns on retailing experience
  • Strong understanding of China’s IP consumer products commerce ecosystem
  • Excellent communication skills in English and Chinese

Work Rights

Not specified

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