Lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio
Job Summary
Lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio.
Partner with cross-functional teams to ensure healthcare professionals, NHS stakeholders, and patients experience consistent, relevant, and compliant interactions.
This role plays a critical part in transforming how we communicate with the UK & Ireland healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes.
Matching Summary
Lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio.
Skills & Requirements
Must-have
Omnichannel customer engagement strategy
Digital and field channel integration
Pharmaceutical industry regulations
CRM and marketing automation platforms
ABPI Code of Practice adherence
Data-driven engagement strategies
Nice-to-have
NHS structure understanding
Agile and forward-thinking approach
Building internal expertise
Cross-functional team collaboration
Key Requirements
5-7 years pharmaceutical industry experience
Omnichannel/multichannel marketing experience
UK pharmaceutical regulations knowledge
Experience with CRM and marketing automation tools