Growth Marketing Senior Manager

Arlo Technologies

Base: usd$150,000-185,000pyear; bonus/equity: not ...
Subscription-based business experience
Full-funnel demand generation strategy
A/b marketing campaign testing
The role focuses on turning one-time product buyers into loyal, long-term subscribers through a service-first lens

Job Summary

  • The role focuses on turning one-time product buyers into loyal, long-term subscribers through a service-first lens.
  • Candidates must leverage analytics and rapid experimentation to optimize paid, earned, and owned media investments across the entire customer journey.
  • Arlo is committed to inclusivity and values candidates who are passionate about empowering people to feel secure and connected.

Matching Summary

The role focuses on turning one-time product buyers into loyal, long-term subscribers through a service-first lens.

Salary

Base: USD$150,000-185,000/year; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Subscription-based business experience
  • Full-funnel demand generation strategy
  • A/B marketing campaign testing
  • Consumer behavior analysis
  • Cross-functional team leadership

Nice-to-have

  • Passion for smart security technology
  • Experience with AI and CV analytics
  • Strategic guidance for design agencies
  • Continuous improvement mindset
  • Curiosity in fast-paced environments

Key Requirements

  • Minimum 8 years of blended growth marketing experience
  • Bachelor's degree in marketing or related field
  • Proven success in consumer subscription business models

Work Rights

Not specified

Tailored Resume

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