Base: $110,000 - $140,000pyear; bonus/equity: not ...
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5 to 8 years marketing experience
Syndicated data analysis (circana/nielsen)
New product development process leadership
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Dairy Farmers of America is seeking a Marketing Manager to lead marketing initiatives for Friendly’s and Mayfield Ice Cream, focusing on strategic growth through creative and data-driven campaigns. The role requires a blend of marketing strategy, project management, and cross-functional collaboration to drive brand impact and innovation.
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Job Summary
This role drives growth by translating strategy into compelling marketing initiatives for Friendly's and Mayfield Ice Cream brands.
The successful candidate will lead new product development phases and analyze syndicated sales data to monitor product activity.
Compensation ranges from $110,000 to $140,000 per year with opportunities to partner cross-functionally on innovation projects.
Matching Summary
Match Score: 75
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Dairy Farmers of America is seeking a Marketing Manager to lead marketing initiatives for Friendly’s and Mayfield Ice Cream, focusing on strategic growth through creative and data-driven campaigns. The role requires a blend of marketing strategy, project management, and cross-functional collaboration to drive brand impact and innovation.
**
Salary
Base: $110,000 - $140,000/year; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
5 to 8 years marketing experience
Syndicated data analysis (Circana/Nielsen)
New product development process leadership
Cross-functional project management
Consumer and shopper insights expertise
Nice-to-have
Strong copy-writing skills
Creative campaign conceptualization
Social media trend monitoring
Vendor and agency relationship management
Ability to travel up to 10%
Key Requirements
Undergraduate degree in marketing or related field