Growth Marketing Manager (customer Marketing)

Manulife Financial Inc

Dist.7
Hybrid
Cross-sell & up-sell programs
Customer lifetime value (clv) management
Data-driven campaigns
Manulife Financial Inc. is seeking a Growth Marketing Manager to lead customer cross-sell and up-sell initiatives aimed at maximizing Customer Lifetime Value (CLV) through data-driven campaigns. The role requires collaboration with various teams and strong analytical skills to translate customer insights into effective marketing strategies

Job Summary

  • Lead and drive end-to-end cross-sell & up-sell programs on existing customers, maximizing Customer Lifetime Value (CLV) through data-driven campaigns.
  • Partner closely with various departments including Data AI, Product, Actuarial, Distribution, and Digital Platform to co-create compelling customer value propositions and seamless journeys.
  • We’ll empower you to learn and grow the career you want, recognizing and supporting you in a flexible environment where well-being and inclusion are more than just words.

Matching Summary

Match Score: 85

Manulife Financial Inc. is seeking a Growth Marketing Manager to lead customer cross-sell and up-sell initiatives aimed at maximizing Customer Lifetime Value (CLV) through data-driven campaigns. The role requires collaboration with various teams and strong analytical skills to translate customer insights into effective marketing strategies.

Skills & Requirements

Must-have

  • cross-sell & up-sell programs
  • Customer Lifetime Value (CLV) management
  • data-driven campaigns
  • multi-channel campaigns
  • stakeholder engagement

Nice-to-have

  • customer insights into executable initiatives
  • change management
  • flexible environment
  • inclusion

Key Requirements

  • 8-10+ years of experience
  • Growth Marketing or Product Marketing
  • Customer Lifecycle Management
  • Life Insurance experience preferable
  • complex customer journeys
  • long-term value models
  • segmentation, cohort analysis
  • next-best-action or next-best-offer frameworks
  • analytical capabilities
  • dashboards and experimentation frameworks
  • stakeholder management
  • communication
  • project leadership skills
  • Excellent command of English

Work Rights

Not specified

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